British Brand Joy Is Being Called Out for Its Sexist New Campaign

Photos were posted on 21 Dec 2016 at 8:59pm

Joy is a chic British clothing brand that hawks women’s and men’s clothes, as well as adorable accessories and festive gifts. But it’s not a buzzy new product that has the company in the news today. You see, Joy is under fire for its recent email blast, reports Yahoo, that went out to subscribers earlier this week. It was intended as a promotion for holiday dresses and festive threads, but took a bizarre turn when it came to the advertising copy.

The email reads: “Show your boyfriend’s mum you’re the girl to take care of her little prince in beautiful dresses that scream marriage

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