Singles Day Shopping Gets a Virtual-Reality Upgrade

Photos were posted on 12 Nov 2016 at 1:20am

If you’ve ever spent Valentine’s Day with takeout and the fourth season of Friends, you’re not alone—and you too might agree that Singles Day sounds like an excellent idea.

In China, it’s a bona fide big deal and falls on November 11. It was originally intended to celebrate single people and encourage them to buy themselves presents—something we’d never argue with. But it’s now turned into something bigger. This year, sales topped almost $ 18 billion in just 24 hours, which is more than Americans spent online last year on Black Friday and Cyber Monday combined. That’s why it’s not exactly a surprise that there’s…

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