The Brilliant Way Tyra Banks Is Using Makeup to Fight Cigarette Smoking

Photos were posted on 12 Nov 2015 at 1:00pm

The fight against tobacco use is one that hits home for Tyra Banks; her grandmother died after a battle with lung cancer. That’s why the 41-year-old supermodel teamed up with Truth Campaign to inspire women to stop smoking. Their idea? Use makeup instead.

Tyra Beauty and truth’s “Smoke Your Eyes, Not Cigarettes” campaign features a special holiday season “TYover” look (which is the word for a Tyra Banks makeover, apparently) called the “Sexy Smokeshow.” The corresponding makeup kit includes an eye shadow palette that’s a mix of creamy and powdery shadows specifically made for creating a smoky eye. It’s…

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